If you’re like most Americans, your average is nearly 100 times per day. Text messaging has become the cornerstone of direct phone communication and borrowers expect you to respond–and FAST.
If you’re like most Americans, your average is nearly 100 times per day. Text messaging has become the cornerstone of direct phone communication and borrowers expect you to respond–and FAST.
You know speed matters. But, did you know 78% of customers buy from the company that responds to their inquiry first? That’s almost 4 of 5 leads, by simply responding first!
Surefire’s Power Messaging sets you up to win by instantly connecting you to your prospects. Zero downtime. Total focus.
Why add text messaging to your mortgage marketing strategy?
Short message service (SMS) text messaging gives mortgage professionals the ability to reach homebuyers where they already are — on their phones. According to a report from the Pew Research Center, 97% of U.S. adults owned a cell phone in 2021.
SMS text messaging has been widely available for around two decades, and is one of the most popular communication channels, particularly for millennial and Gen Z consumers. Lenders that want to engage this fast-growing homebuyer market should consider adopting a text message mortgage marketing strategy.
What features should lenders look for in a text message marketing solution?
You do not have to be a technology expert to incorporate text messaging into your mortgage marketing plan. Modern tools can make automating targeted text message outreach a set-it-and-forget-it experience.
One of the most useful text message marketing solutions a mortgage professional can have in their arsenal is an SMS text message autoresponder. A comprehensive mortgage customer relationship management (CRM) solution can enable users to establish workflows that automatically send a text message when a lead takes an action, such as completing an online mortgage inquiry form. Then, the CRM can instantly engage the prospect with the appropriate response and educational materials based on terms in their inquiry. This strategy provides potential borrowers with the prompt attention they expect from their future lender and increases a lender’s chances of winning new business by being the first to reach out.
Automation makes text message mortgage marketing a stress-free process, but it is also vital to include eye-catching, relevant content if you want your messages to be effective at engaging borrowers.
Using videos in text message outreach is an excellent way for loan officers to build strong relationships with their borrowers. When using video in a text messaging platform, lenders should employ a system that allows the video to play within the message. Sending a link through a third-party service that redirects recipients to an external video sharing website can lose your customer’s attention, trust and ultimately their business.
Compliance considerations for text message mortgage marketing
Of course, there are compliance considerations necessary when engaging in SMS text messaging with consumers. A powerful mortgage marketing engine and CRM like Surefire by Black Knight can assist in managing text message compliance factors to help prevent LOs from texting someone who should not be contacted.
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Stop spending hours preparing your call list and spend minutes making the calls instead. Power Calls lets you queue and dial a series of borrowers at the click of a button, and leave pre-recorded voicemails while you dial the next number. Make every minute count with Power Calls.
For loan originators, the process of manually developing and deploying marketing content is next to impossible. The majority of their focus is devoted to the many different requirements of the loan origination process, leaving no time to nurture relationships with former or potential clients.
Surefire Content automatically builds out personalized, creative content that goes far beyond the reach of generic postcards, emails, text messages and flyers, requiring little time from your busy day to make a huge impact on your mortgage marketing efforts.
Top of Mind Networks has you covered. You focus on closing loans and we’ll help you build the right tech stack that works for you. We’ve been navigating the FinTech world since before it was a buzzword and we’d love to help you blaze your trail.
Are you hoping that your lenders will remember you a year or even five years post closing? The Client for Life Workflow in Surefire CRM allows you to continuously engage with your borrowers through a perfectly balanced multi-channel marketing campaign. With interactive media, timely thoughtful greetings, text messaging, printed postcards with award-winning imagery, and personalized post-close gifts, your clients will remember your company for years to come.
You can’t always talk to your customers face-to-face, but that doesn’t mean you can’t make a connection that’s both personal and powerful. With Power Video from Surefire, you can quickly create personal video messages that can be sent via text or email.
Top of Mind has the experts that can perform the common tasks that can give you time back every single day. From fully administrating your marketing, acting as your CMO, to performing occasional helpful tasks (think data clean-up or consolidating borrower lists), our team can lend a helping hand. Or two. Or ten. You get the picture.
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