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being top of mind, elon musk and the future of twitter

The Future of Twitter: Elon vs the Wannabes 

Elon Musk is now the majority shareholder of the pared-down Twitter. Gone are the famous Silicon Valley perks–the free meals, daycare and a high-end espresso machine. They’ve auctioned off conference room tables and chairs as well as a statue of the company logo—a big blue bird—that sold for $100K. While the company once employed 7,500 employees, there are now an estimated 2,000 and falling. Musk laid off critical teams in charge of infrastructure and user experience. Many of these layoffs were made via email. The future of Twitter remains unclear. Read about Elon and the wannabes.

being top of mind building backlinks for better optimization

Building your Google Authority with Backlinks

Despite what they may tell you, even great content and good onpage SEO is just not enough for you to show up in search engines. Offpage SEO is an essential part of a successful SEO strategy—it’s the activity that’s OFF your website’s pages. It’s your total online and offline presence. It’s social media sites where you’re posting on a consistent basis. Offpage SEO includes brand-building and PR. Pitching articles to local publications or industry newsletters. Getting guest blogging and speaking opportunities and including links back to your website. It means networking and meeting people to grow your overall presence.

being top of mind offpage seo for better visibility

Increase Website Traffic with Offpage SEO

Despite what they may tell you, even great content and good onpage SEO is just not enough for you to show up in search engines. Offpage SEO is an essential part of a successful SEO strategy—it’s the activity that’s OFF your website’s pages. It’s your total online and offline presence. It’s social media sites where you’re posting on a consistent basis. Offpage SEO includes brand-building and PR. Pitching articles to local publications or industry newsletters. Getting guest blogging and speaking opportunities and including links back to your website. It means networking and meeting people to grow your overall presence.

Free Logo-makers Help Build Brand Authority

New applications are taking this process a step further so that you can make your own logo. Enter the same requirements discussed above —industry, fonts, color and style preferences — and these applications will present a number of logos for your review.

being top of mind off page seo is critical for effective seo strategy and showing up in search

How to Increase Website Traffic with Offpage SEO

In their simplest form, backlinks are simply links from one website to another. But in terms of SEO, they’re powerful. Googles uses backlinks as a ranking signal because the link implies that the content has value, is trustworthy and is worth sharing. Local link-building should be your number two priority after onsite optimization. Earning backlinks from high-authority websites helps position your site as an authority as well. These high authority links work like a “vote of trust” from one site to another. Quality trumps quantity.

top of mind marketing creating offpage seo that is off the page

What Is the Importance of Offpage SEO?

Off-page SEO is an essential part of a successful SEO strategy—it’s the activity that’s OFF your website’s pages. It’s your total online and offline presence. It’s your social media sites where you’re posting on a consistent basis. It includes podcasts and the reviews you’re getting on your Google Business Profile. If you’re not into endless self-promotion, asking for reviews can be uncomfortable. Get over it. All of us are reading reviews these days before making both big and small decisions. 

being top of mind: 9 meeting management tools for business

7 Meeting Management Platforms Not Named Zoom to Try!

“Zoom” has become the generic for virtual meetings. And I suspect that most of us are, indeed, using Zoom. But the applications detailed below provide a wide range of functionality. Many of these applications are free or charge a nominal rate for the paid plan (vs Zoom’s $15/month rate) It’s worth giving them a try—especially if you’re already using these applications, including Microsoft and Calendly.

being top of mind; the pink slip blues. what to do if you're being laid off

The Pink Slip Blues

Who remembers what it’s like knowing you’re going to be laid off? There are rumors and rumblings, of course. The causes are varied but generally driven by economics. It may be a matter of downsizing or organizational changes that come with mergers and acquisitions. Maybe it’s innovation initiatives and you don’t fit in. Perhaps you’ve inherited a new boss who just plain doesn’t like you. It also could be because you’re too old.

being top of mind: 5 best collaboration tools to keep your team working productively

Five Best Collaboration Platforms

Teams are working from home or around the world. Fulltime or parttime. Collaboration tools are now an essential part of the technology infrastructure. They’re the new normal. Here are five platforms that offer a wide range of collaboration tools and functions—many offer free versions that are a good place to start. One app that will surprise you–Microsoft 365 is a collaboration tool that we’re all familiar with.

top of mind marketing best 3 key research tools in 2022

The 3 Best Free Keyword Research Tools in 2022

You’ll need to be evaluating single keywords and phrases for keyword difficulty and volume—the average number of searches each month. Difficulty is the degree of competition. A high number means this is going to be very expensive.

You’ll want to know what the cost per click is (CPC) and other factors that you’ll need as you design your affiliate program or manage your PPC campaign. Identifying the competition is important—having some competition is important—if no one’s searching for a term, you don’t want to waste your time on it.