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Free Logo-makers Help Build Brand Authority

New applications are taking this process a step further so that you can make your own logo. Enter the same requirements discussed above —industry, fonts, color and style preferences — and these applications will present a number of logos for your review.

being top of mind off page seo is critical for effective seo strategy and showing up in search

How to Increase Website Traffic with Offpage SEO

In their simplest form, backlinks are simply links from one website to another. But in terms of SEO, they’re powerful. Googles uses backlinks as a ranking signal because the link implies that the content has value, is trustworthy and is worth sharing. Local link-building should be your number two priority after onsite optimization. Earning backlinks from high-authority websites helps position your site as an authority as well. These high authority links work like a “vote of trust” from one site to another. Quality trumps quantity.

top of mind marketing creating offpage seo that is off the page

What Is the Importance of Offpage SEO?

Off-page SEO is an essential part of a successful SEO strategy—it’s the activity that’s OFF your website’s pages. It’s your total online and offline presence. It’s your social media sites where you’re posting on a consistent basis. It includes podcasts and the reviews you’re getting on your Google Business Profile. If you’re not into endless self-promotion, asking for reviews can be uncomfortable. Get over it. All of us are reading reviews these days before making both big and small decisions. 

being top of mind: 9 meeting management tools for business

7 Meeting Management Platforms Not Named Zoom to Try!

“Zoom” has become the generic for virtual meetings. And I suspect that most of us are, indeed, using Zoom. But the applications detailed below provide a wide range of functionality. Many of these applications are free or charge a nominal rate for the paid plan (vs Zoom’s $15/month rate) It’s worth giving them a try—especially if you’re already using these applications, including Microsoft and Calendly.

being top of mind; the pink slip blues. what to do if you're being laid off

The Pink Slip Blues

Who remembers what it’s like knowing you’re going to be laid off? There are rumors and rumblings, of course. The causes are varied but generally driven by economics. It may be a matter of downsizing or organizational changes that come with mergers and acquisitions. Maybe it’s innovation initiatives and you don’t fit in. Perhaps you’ve inherited a new boss who just plain doesn’t like you. It also could be because you’re too old.

being top of mind: 5 best collaboration tools to keep your team working productively

Five Best Collaboration Platforms

Teams are working from home or around the world. Fulltime or parttime. Collaboration tools are now an essential part of the technology infrastructure. They’re the new normal. Here are five platforms that offer a wide range of collaboration tools and functions—many offer free versions that are a good place to start. One app that will surprise you–Microsoft 365 is a collaboration tool that we’re all familiar with.

top of mind marketing best 3 key research tools in 2022

The 3 Best Free Keyword Research Tools in 2022

You’ll need to be evaluating single keywords and phrases for keyword difficulty and volume—the average number of searches each month. Difficulty is the degree of competition. A high number means this is going to be very expensive.

You’ll want to know what the cost per click is (CPC) and other factors that you’ll need as you design your affiliate program or manage your PPC campaign. Identifying the competition is important—having some competition is important—if no one’s searching for a term, you don’t want to waste your time on it.

top of mind marketing new google tools to improve user experience

New SEO Trends: 3 Ways Google Has Enhanced the User Experience

Web Vitals helps make up the page experience ranking factors, including:
• Mobile-friendliness—whether or not your site is optimized for mobile.
• HTTPS—is your site using a secure connection?
• Interstitial use–does your site stay away from nasty pop-ups?
These new user-centered metrics take into account everything a user experiences on a website to try to come up with a more holistic view of your site’s performance.

top of mind marketing: doing keyword research is critical to the success of PPC campaigns

The Best Free Tools for Keyword Research

Keyword research is the process of finding and analyzing search terms for online optimization (SEO). It can identify the popularity of queries and their ranking difficulty—which translates to their cost per click (CPC) and the bids’ affordability for you. It helps identify the keywords for which your audience is searching. Keyword research can be confusing, but it’s the most important part of your online advertising (PPC) campaign. Getting this right is essential.