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top of mind marketing pillar page strategy is hierarchical with a relationship among pages

What’s the Difference Between a Pillar Page and a Landing Page?

What is pillar page SEO?

Pillar page SEO means identifying keywords you want to rank for and using these throughout your pillar page strategy. This is what it’s all about. Use those keywords in your headings, subheads and other text. Be sure to assign H1 and H2 tags to these headings. Be consistent—use these words throughout all of your online accounts.

top of mind marketing: creating a persona and making it real

Creating a Persona: Give it a Name and Make it Real!

While your persona is fictional, it’s based on your own research into what your existing and/or desired audience looks like.

While the buyer persona details may vary, they all include demographic information and behavior patterns. Personas are a very useful tool that help small business owners identify their customers.

top of mind marketing: 10x pillar pages

What is a 10X Pillar Page?

Once your pillar page is in place, it’s time to start developing the topic clusters, or subpages and blogs, that will provide more details about that topic. These are supplemental materials that support your pillar page. A subpage provides the opportunity to expand on what you’ve highlighted on your pillar page. It also needs to be fairly comprehensive—think 2500 words. These subpages take the form of text, infographics, videos, a guidebook or ebook. This is where you get creative and attract your users. They can be fun and entertaining, and tell a story.

top of mind marketing: creating pillar pages for good seo

What is a Pillar Page?

A Pillar page is a 3,000-word-plus piece of content that lives as a main navigation page of your website. It covers one overall topic in depth and links to sub-pages of related content.

What is a pillar-content marketing strategy?

A pillar content strategy is designed around high-value pillar […]

top of mind marketing ada compliant websites

How ADA-compliant is your website?

Would it surprise you to know that some big brands have been sued over website accessibility? Think Amazon, Burger King and Hulu.

Public and private sector construction projects must meet ADA Title II and III requirements to make them accessible to those with disabilities. While the ADA doesn’t […]

top of mind marketing seo is free on google

Is SEO Free on Google?

I can’t tell you how many times I hear this question: Is SEO free on Google?

The more I learn about SEO, the more aware I am of just how confused people are about SEO. They start reading and quickly become overwhelmed. Understandably. There’s a gazillion applications that promise and they promise […]

Local SEO: Leveraging Google’s Powerful Search Tool

Nearly half of all searches have a local intent. How many times have you added “near me” to a search query? That’s local SEO at work. Besides the convenience of identifying local service providers in our own little ‘hoods, we like to support our local businesses. It builds community.

Local Pack […]

top of mind marketing google and seo

Is Local SEO Free?

The answer: Local SEO can be free if you stick to Google applications

There are hundreds of SEO applications that promise they’ll help you get better rankings, more customers and more revenue. Some of these apps are free; many offer a free trial with a fairly hefty financial commitment when that […]

Backlink Strategy for SEO

What are backlinks?

SEO: It doesn’t stop with being a keyword genius and writing high-quality content. Backlinks also play an important role in your showing up in search engines. Backlinks are simply links from one website to another.

But know that all backlinks are not created equal

Pages with […]

Local SEO for Small Business

I just returned from a month in Athens–a huge, sprawling city with densely packed residential areas. I stayed in a cute little Airbnb in Kypseli, a friendly, diverse neighborhood with which I quickly fell in love. Within a week I’d found my favorite bakery, café and bar. I looked forward to […]