Would it surprise you to know that some big brands have been sued over website accessibility? Think Amazon, Burger King and Hulu.
Public and private sector construction projects must meet ADA Title II and III requirements to make them accessible to those with disabilities. While the ADA doesn’t […]
The more I learn about SEO, the more aware I am of just how confused people are about SEO. They start reading and quickly become overwhelmed. Understandably. There’s a gazillion applications that promise and they promise […]
Nearly half of all searches have a local intent. How many times have you added “near me” to a search query? That’s local SEO at work. Besides the convenience of identifying local service providers in our own little ‘hoods, we like to support our local businesses. It builds community.
There are hundreds of SEO applications that promise they’ll help you get better rankings, more customers and more revenue. Some of these apps are free; many offer a free trial with a fairly hefty financial commitment when that […]
SEO: It doesn’t stop with being a keyword genius and writing high-quality content. Backlinks also play an important role in your showing up in search engines. Backlinks are simply links from one website to another.
Pages with […]
I just returned from a month in Athens–a huge, sprawling city with densely packed residential areas. I stayed in a cute little Airbnb in Kypseli, a friendly, diverse neighborhood with which I quickly fell in love. Within a week I’d found my favorite bakery, café and bar. I looked forward to […]
Online advertising has exploded. If you read any article about marketing these days, there’s just an assumption that you’re doing online ads. Google is raking in an estimated $100M/day from this business alone. Amazon’s right up there, helping Jeff Bezos […]
Good writing is nonnegotiable. Google knows the difference and so does your prospective client. It’s hard to be a thought leader if your content is riddled with bad grammar and misspelled words. From routine social posts to video scripts or a white paper. These all reflect your commitment to […]
More important, why is it important? This is why: Nearly half of all searches–an estimated 46%, have a local intent. That means their users are seeking information that is location-specific. Local SEO is about optimizing for a search query that is location-specific. Google and […]
Content marketing success is choosing the right topic for the perfect audience on the best distribution channels.
Remember that you’re publishing content that informs, that helps people do their jobs. If people are looking forward to your […]