Marketing is not an exact science. Despite all of our experience and great instincts, some things just don’t work. We need to be prepared to make adjustments and try something new. Fortunately, for one ecommerce client, we have Google Analytics data to help us make informed business decisions. […]
Brand is something we used to talk about all the time. Though it may not dominate conversations anymore, its importance has never diminished. But the brand conversation has evolved. It’s grown from the way your company is perceived to the way you, the owner, are perceived. In an era of […]
Debating what to outsource? I like this one: Outsource your weaknesses Spending hours trying to balance the books when you’re terrible with numbers is a lousy use of your time and it’ll wear you down. To be thinking about: Will it move my business forward?… Read More »What to Outsource? Your Weaknesses!
There used to be a time when we talked a lot about brand. This was before we had more social media platforms than we need and thousands of hot new apps and games. But the importance of brand has never diminished. It’s fundamental to how each… Read More »Oreos: The Secret Story Behind Their New Flavors