Teams are working from home or around the world. Fulltime or parttime. Collaboration tools are now an essential part of the technology infrastructure. They’re the new normal. Here are five platforms that offer a wide range of collaboration tools and functions—many offer free versions that are a good place to start. One app that will surprise you–Microsoft 365 is a collaboration tool that we’re all familiar with.
While your persona is fictional, it’s based on your own research into what your existing and/or desired audience looks like.
While the buyer persona details may vary, they all include demographic information and behavior patterns. Personas are a very useful tool that help small business owners identify their customers.
A Pillar page is a 3,000-word-plus piece of content that lives as a main navigation page of your website. It covers one overall topic in depth and links to sub-pages of related content.
A pillar content strategy is designed around high-value pillar […]
Would it surprise you to know that some big brands have been sued over website accessibility? Think Amazon, Burger King and Hulu.
Public and private sector construction projects must meet ADA Title II and III requirements to make them accessible to those with disabilities. While the ADA doesn’t […]
Content marketing success is choosing the right topic for the perfect audience on the best distribution channels.
Remember that you’re publishing content that informs, that helps people do their jobs. If people are looking forward to your […]
Below is a list of content marketing examples. While most do involve writing, for those who hate to write, there are other ways to communicate, including infographics, videos, podcasts and memes, which are graphical interpretations that we see a lot on social […]
Sandy’s a landscape designer. She started her own business twelve years ago after she got divorced. It provided some flexibility while she cared for her two young boys. She had always struggled with her marketing and relied on great word […]
Every small business owner’s priority is getting customers. If you have a brick and mortar store, you’re starting out with signage, print ads and perhaps a postcard mailing. Since you offer a good product or service, you likely believe that word of mouth will work its magic and in a matter of time […]
Digital marketing has become a key component of today’s marketing strategies, and it’s a significant departure from traditional marketing efforts. It creates strategic plans and attracts new customers by driving brand conversation on numerous digital channels. These digital channels can range from […]
Anyone who’s worked in print or electronic media—which is pretty much everyone these days–knows that finding good stockphoto images is a challenge. I find myself on a mission every week looking for authenticity–images that feature real people doing real stuff. I avoid those shots of insanely beautiful… Read More »Cool Free Stuff: Stunning Stockphoto Images