Marketing has always been about connecting with our audience in the right place and at the right time. But now it means using digital channels and it requires some ingenuity. It means meeting our clients where they are spending time–and that’s on the internet and it’s 24/7. That’s unrelenting and […]
What industry’s spending the most?
Market research shows that we’re all spending more these days. A few of the old standbys are the really big spenders, including Ford and Procter & Gamble, but technology and telecommunication industries have deep pockets when it comes to their marketing […]
Ten years ago, people began making big predictions about video and its potential to change the way we were marketing our products. Fast forward to today and video has become a staple—accessible and affordable, a tool that helps attract audiences, explain products, and communicate with both internal… Read More »Time for YouTube Ads in Your Marketing Plan?
For one of my clients, we’ve developed animated explainer videos that we’re using for YouTube advertising. For each video, I’ve created a corresponding landing page that lives on our website. This page is only accessible to those who watch our ads/videos and click on the… Read More »PPC Advertising: Raising Your Quality Score
Clubhouse is the hot new social app that’s generating buzz from those who suffer from FOMO-disease (Fear of Missing Out). This invite-only, audio-based iPhone app is like listening in on someone else’s phone call. After a year of Covid privation, Clubhouse fills a need by creating… Read More »Clubhouse: The Hot, New Audio-Only App
I’ve been doing YouTube advertising for one of my clients for six months, and it’s increased our business by an estimated 10%. While I had done Google and Facebook pay-per-click (PPC) advertising, I was new to video. Viewers are now spending up to six hours/day watching video, so… Read More »YouTube Ads Increase Sales