I hate to tell you this, but a BuzzSumo study found that long-form content gets more social shares than short-form does. All of you who hate content on your websites need to rethink this. It’s content —specifically […]
An Overlooked Resource: Linkedin Company Pages. I was reviewing a client’s social sites, and lo and behold, I realized I had completely missed LinkedIn’s company pages! These are not the individual profile pages that we all have, but pages that are specific to our companies. Let’s take… Read More »An Overlooked Resource: Linkedin Company Pages
A few weeks ago I wrote about creating a LinkedIn company page—the page that’s about your company rather than you, as an individual. Let’s talk about optimizing that page so that it’s consistent with your brand and overall online presence and that it’s optimized so it contributes… Read More »Easy Tips for Optimizing Your Linkedin Company Page
A “disinformation-for-profit machine” is Elizabeth Warren’s description of Facebook. Salesforce’s Marc Benioff said the social network “needs to be held accountable for propaganda on its platform.” Privacy regulators around the world don’t know whether to break Facebook up or clip its power. Politics and social media are… Read More »Politics and Social Media: Who’s Accountable?
The Iowa caucus got off to an inauspicious start, but it officially kicked off the 2020 Presidential race. Let’s take a look at how people are getting their election-year news. Facebook leads social sites as pathways to news Facebook and YouTube are the most-used social sites for… Read More »Facebook, YouTube and Election Security
Remember the early days of social media when we were all trying to figure out what this new medium was all about, and how it was relevant to our lives? Flash forward 16 years and social is documenting our moves and moods, helping drive change.… Read More »Facebook, Trump and Free Speech: Who’s Winning?
I’ve been fascinated by TikTok, the Chinese-owned video app for which I am so not their demographic. In its relatively short life span TikTok has spurred controversy. In February, the Pentagon banned soldiers from downloading the app. And if you’re not paying attention, TikTok has become… Read More »TikTok Steps Up to Protect Users from Body-Shaming
Has Facebook Lost Its Way? Let’s start by giving Facebook credit for its attempt to combat disinformation. But has it done enough? The answer, increasingly, seems to be no. Facebook’s own staff, who have historically been positive about the platform’s impact, are now raising questions… Read More »Is Facebook Good For The World?
It’s been six months and counting, and an estimated 50M Republicans still believe that Trump won the 2020 election. That the January 6 rioters who stormed the capitol with the intent to hang the Vice President and kill House Speaker Nancy Pelosi were “really just… Read More »A Facebook Popup Takes on Misinformation