Social Media

top of mind marketing. Twitter: along musk versus the wannabes

What’s Going on with Twitter? Elon vs the Wannabes

by Janet Peischel

Fashioned after China’s WeChat “everything app”, this new version of Twitter would make it it possible for us to order our groceries, buy airplane tickets and schedule appointments—all from a single application, Twitter.

Why users are abandoning Twitter

The rise of Twitter competitors has been spurred by Twitter’s character limits and emerging technologies like artificial intelligence (AI) and blockchain that Twitter does not support. But it’s also about Elon Musk himself. Many are simply weary of the drama.

Social Media Content Examples

by Janet Peischel

Social Media Content Examples

Social media content examples: Educational

I hate to tell you this, but a BuzzSumo study found that long-form content gets more social shares than short-form does. All of you who hate content on your websites need to rethink this. It’s content —specifically […]

An Overlooked Resource: Linkedin Company Pages

by Janet Peischel

An Overlooked Resource: Linkedin Company Pages. I was reviewing a client’s social sites, and lo and behold, I realized I had completely missed LinkedIn’s company pages! These are not the individual profile pages that we all have, but pages that are specific to our companies. Let’s take… Read More »An Overlooked Resource: Linkedin Company Pages

Easy Tips for Optimizing Your Linkedin Company Page

by Janet Peischel

A few weeks ago I wrote about creating a LinkedIn company page—the page that’s about your company rather than you, as an individual. Let’s talk about optimizing that page so that it’s consistent with your brand and overall online presence and that it’s optimized so it contributes… Read More »Easy Tips for Optimizing Your Linkedin Company Page

Politics and Social Media: Who’s Accountable?

by Janet Peischel

A “disinformation-for-profit machine” is Elizabeth Warren’s description of Facebook. Salesforce’s Marc Benioff said the social network “needs to be held accountable for propaganda on its platform.” Privacy regulators around the world don’t know whether to break Facebook up or clip its power. Politics and social media are… Read More »Politics and Social Media: Who’s Accountable?

Facebook, YouTube and Election Security

by Janet Peischel

The Iowa caucus got off to an inauspicious start, but it officially kicked off the 2020 Presidential race. Let’s take a look at how people are getting their election-year news. Facebook leads social sites as pathways to news Facebook and YouTube are the most-used social sites for… Read More »Facebook, YouTube and Election Security

Facebook, Trump and Free Speech: Who’s Winning?

by Janet Peischel

Remember the early days of social media when we were all trying to figure out what this new medium was all about, and how it was relevant to our lives? Flash forward 16 years and social is documenting our moves and moods, helping drive change.… Read More »Facebook, Trump and Free Speech: Who’s Winning?

TikTok Steps Up to Protect Users from Body-Shaming

by Janet Peischel

I’ve been fascinated by TikTok, the Chinese-owned video app for which I am so not their demographic. In its relatively short life span TikTok has spurred controversy. In February, the Pentagon banned soldiers from downloading the app. And if you’re not paying attention, TikTok has become… Read More »TikTok Steps Up to Protect Users from Body-Shaming

Is Facebook Good For The World?

by Janet Peischel

Has Facebook Lost Its Way? Let’s start by giving Facebook credit for its attempt to combat disinformation. But has it done enough? The answer, increasingly, seems to be no. Facebook’s own staff, who have historically been positive about the platform’s impact, are now raising questions… Read More »Is Facebook Good For The World?