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Starting a Business

being top of mind: voice search optimization for digital media

8 Ways to Optimize for Voice Search

A logo is just as important for startups as it is for big brands. It is a visual representation of your company that serves as a symbol for your values, mission, and personality. These mostly free apps come in two styles—templates, where you choose an icon and personalize it with your company name and tagline or identify your style preferences in an iterative process. There are endless options and varieties among this list of free logo design software.

being top of mind: best free logo design software

Free Software for Logo Design

There are two logo-maker methodologies among the logo design software

Templates. You’ll be presented with thousands of icons with placeholder text above, below or through the icon. Identify an icon you like, then customize the placeholder text with the name of your business and/or tagline. Change the font, size and color. There really are endless possibilities.

Choose your style preferences and be presented with potential logos. This methodology is the same as with 99designs described above–it’s an iterative process. Select your style preferences and apply a series of filters. Keep drilling down until you reach a design that meets your design preferences.

being top of mind, looking for turnkey website builders

Best Website Builders for Small Business

We took a look at 4 popular website builders. All of the applications below are based on drag-and-drop technology and responsive web design tools. Do we have a favorite? While it’s hard to beat GoDaddy’s website cost of $10/month for their basic business site which also may win the “ease of use” award, it also has some limitations. Each of these applications has its pros and cons. Read our reviews to help make a decision.

being top of mind: 9 meeting management tools for business

7 Meeting Management Platforms Not Named Zoom to Try!

“Zoom” has become the generic for virtual meetings. And I suspect that most of us are, indeed, using Zoom. But the applications detailed below provide a wide range of functionality. Many of these applications are free or charge a nominal rate for the paid plan (vs Zoom’s $15/month rate) It’s worth giving them a try—especially if you’re already using these applications, including Microsoft and Calendly.

being top of mind; the pink slip blues. what to do if you're being laid off

The Pink Slip Blues

Who remembers what it’s like knowing you’re going to be laid off? There are rumors and rumblings, of course. The causes are varied but generally driven by economics. It may be a matter of downsizing or organizational changes that come with mergers and acquisitions. Maybe it’s innovation initiatives and you don’t fit in. Perhaps you’ve inherited a new boss who just plain doesn’t like you. It also could be because you’re too old.