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top of mind marketing creating offpage seo that is off the page

What Is the Importance of Offpage SEO?

Off-page SEO is an essential part of a successful SEO strategy—it’s the activity that’s OFF your website’s pages. It’s your total online and offline presence. It’s your social media sites where you’re posting on a consistent basis. It includes podcasts and the reviews you’re getting on your Google Business Profile. If you’re not into endless self-promotion, asking for reviews can be uncomfortable. Get over it. All of us are reading reviews these days before making both big and small decisions. 

top of mind marketing google's key ranking factors include indexing your content

#1 Ranking Factor to Increase Search Traffic

Google Ranking Factors: Posting daily or at any specific frequency doesn’t help with ranking better in Google search results. But the more pages you have in the Google index, the more your content may show up in search results. The key equalizer is the quality of your content and getting that content indexed.

top of mind marketing creating offpage seo that is off the page

What Is the Importance of Offpage SEO?

Off-page SEO is an essential part of a successful SEO strategy—it’s the activity that’s OFF your website’s pages. It’s your total online and offline presence. It’s your social media sites where you’re posting on a consistent basis. It includes podcasts and the reviews you’re getting on your Google Business Profile. If you’re not into endless self-promotion, asking for reviews can be uncomfortable. Get over it. All of us are reading reviews these days before making both big and small decisions. 

top of mind marketing google's key ranking factors include indexing your content

Google Ranking Factors 2022

Google Ranking Factors: Posting daily or at any specific frequency doesn’t help with ranking better in Google search results. But the more pages you have in the Google index, the more your content may show up in search results. The key equalizer is the quality of your content and getting that content indexed.

top of mind marketing: 10x pillar pages

What is a 10X Pillar Page?

Once your pillar page is in place, it’s time to start developing the topic clusters, or subpages and blogs, that will provide more details about that topic. These are supplemental materials that support your pillar page. A subpage provides the opportunity to expand on what you’ve highlighted on your pillar page. It also needs to be fairly comprehensive—think 2500 words. These subpages take the form of text, infographics, videos, a guidebook or ebook. This is where you get creative and attract your users. They can be fun and entertaining, and tell a story.