Marketing has always been about connecting with our audience in the right place and at the right time. But now it means using digital channels and it requires some ingenuity. It means meeting our clients where they are spending time–and that’s on the internet and it’s 24/7. That’s unrelenting and […]
Every small business owner’s priority is getting customers. If you have a brick and mortar store, you’re starting out with signage, print ads and perhaps a postcard mailing. Since you offer a good product or service, you likely believe that word of mouth will work its magic and in a matter of time […]
Digital marketing has become a key component of today’s marketing strategies, and it’s a significant departure from traditional marketing efforts. It creates strategic plans and attracts new customers by driving brand conversation on numerous digital channels. These digital channels can range from […]