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being top of mind off page seo is critical for effective seo strategy and showing up in search

How to Increase Website Traffic with Offpage SEO

In their simplest form, backlinks are simply links from one website to another. But in terms of SEO, they’re powerful. Googles uses backlinks as a ranking signal because the link implies that the content has value, is trustworthy and is worth sharing. Local link-building should be your number two priority after onsite optimization. Earning backlinks from high-authority websites helps position your site as an authority as well. These high authority links work like a “vote of trust” from one site to another. Quality trumps quantity.