Keyword research is the process of finding and analyzing search terms for online optimization (SEO). It can identify the popularity of queries and their ranking difficulty—which translates to their cost per click (CPC) and the bids’ affordability for you. It helps identify the keywords for which your audience is searching. Keyword research can be confusing, but it’s the most important part of your online advertising (PPC) campaign. Getting this right is essential.
Blogging can be a tough commitment, but it remains an important part of a content marketing program. In a time of minimalism, I remind people that search engines need content to go to work, and good content is nonnegotiable. Blogs should be at least 300… Read More »Historical Optimization: New Life for Old Blog Posts