Despite what they may tell you, even great content and good onpage SEO is just not enough for you to show up in search engines. Offpage SEO is an essential part of a successful SEO strategy—it’s the activity that’s OFF your website’s pages. It’s your total online and offline presence. It’s social media sites where you’re posting on a consistent basis. Offpage SEO includes brand-building and PR. Pitching articles to local publications or industry newsletters. Getting guest blogging and speaking opportunities and including links back to your website. It means networking and meeting people to grow your overall presence.
Nearly half of all searches have a local intent. How many times have you added “near me” to a search query? That’s local SEO at work. Besides the convenience of identifying local service providers in our own little ‘hoods, we like to support our local businesses. It builds community.
Local Pack […]
The answer: Local SEO can be free if you stick to Google applications
There are hundreds of SEO applications that promise they’ll help you get better rankings, more customers and more revenue. Some of these apps are free; many offer a free trial with a fairly hefty financial commitment when that […]
I just returned from a month in Athens–a huge, sprawling city with densely packed residential areas. I stayed in a cute little Airbnb in Kypseli, a friendly, diverse neighborhood with which I quickly fell in love. Within a week I’d found my favorite bakery, café and bar. I looked forward to […]
What Is Local SEO?
More important, why is it important? This is why: Nearly half of all searches–an estimated 46%, have a local intent. That means their users are seeking information that is location-specific. Local SEO is about optimizing for a search query that is location-specific. Google and […]