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top of mind marketing: doing keyword research is critical to the success of PPC campaigns

The Best Free Tools for Keyword Research

Keyword research is the process of finding and analyzing search terms for online optimization (SEO). It can identify the popularity of queries and their ranking difficulty—which translates to their cost per click (CPC) and the bids’ affordability for you. It helps identify the keywords for which your audience is searching. Keyword research can be confusing, but it’s the most important part of your online advertising (PPC) campaign. Getting this right is essential.

top of mind marketing ppc advertising for online marketing

What If You Could Rank on Google Without Doing Ads?

What are online advertising platforms?

Online advertising has exploded. If you read any article about marketing these days, there’s just an assumption that you’re doing online ads. Google is raking in an estimated $100M/day from this business alone. Amazon’s right up there, helping Jeff Bezos […]