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top of mind marketing pillar page strategy is hierarchical with a relationship among pages

What’s the Difference Between a Pillar Page and a Landing Page?

What is pillar page SEO?

Pillar page SEO means identifying keywords you want to rank for and using these throughout your pillar page strategy. This is what it’s all about. Use those keywords in your headings, subheads and other text. Be sure to assign H1 and H2 tags to these headings. Be consistent—use these words throughout all of your online accounts.

top of mind marketing: 10x pillar pages

What is a 10X Pillar Page?

Once your pillar page is in place, it’s time to start developing the topic clusters, or subpages and blogs, that will provide more details about that topic. These are supplemental materials that support your pillar page. A subpage provides the opportunity to expand on what you’ve highlighted on your pillar page. It also needs to be fairly comprehensive—think 2500 words. These subpages take the form of text, infographics, videos, a guidebook or ebook. This is where you get creative and attract your users. They can be fun and entertaining, and tell a story.

top of mind marketing: creating pillar pages for good seo

What is a Pillar Page?

A Pillar page is a 3,000-word-plus piece of content that lives as a main navigation page of your website. It covers one overall topic in depth and links to sub-pages of related content.

What is a pillar-content marketing strategy?

A pillar content strategy is designed around high-value pillar […]