Ten years ago, people began making big predictions about video and its potential to change the way we were marketing our products. Fast forward to today and video has become a staple—accessible and affordable, a tool that helps attract audiences, explain products, and communicate with both internal… Read More »Time for YouTube Ads in Your Marketing Plan?
For one of my clients, we’ve developed animated explainer videos that we’re using for YouTube advertising. For each video, I’ve created a corresponding landing page that lives on our website. This page is only accessible to those who watch our ads/videos and click on the… Read More »PPC Advertising: Raising Your Quality Score