Despite what they may tell you, even great content and good onpage SEO is just not enough for you to show up in search engines. Offpage SEO is an essential part of a successful SEO strategy—it’s the activity that’s OFF your website’s pages. It’s your total online and offline presence. It’s social media sites where you’re posting on a consistent basis. Offpage SEO includes brand-building and PR. Pitching articles to local publications or industry newsletters. Getting guest blogging and speaking opportunities and including links back to your website. It means networking and meeting people to grow your overall presence.
search engine optimization
In their simplest form, backlinks are simply links from one website to another. But in terms of SEO, they’re powerful. Googles uses backlinks as a ranking signal because the link implies that the content has value, is trustworthy and is worth sharing. Local link-building should be your number two priority after onsite optimization. Earning backlinks from high-authority websites helps position your site as an authority as well. These high authority links work like a “vote of trust” from one site to another. Quality trumps quantity.
Web Vitals helps make up the page experience ranking factors, including:
• Mobile-friendliness—whether or not your site is optimized for mobile.
• HTTPS—is your site using a secure connection?
• Interstitial use–does your site stay away from nasty pop-ups?
These new user-centered metrics take into account everything a user experiences on a website to try to come up with a more holistic view of your site’s performance.
Keyword research is the process of finding and analyzing search terms for online optimization (SEO). It can identify the popularity of queries and their ranking difficulty—which translates to their cost per click (CPC) and the bids’ affordability for you. It helps identify the keywords for which your audience is searching. Keyword research can be confusing, but it’s the most important part of your online advertising (PPC) campaign. Getting this right is essential.
What is pillar page SEO?
Pillar page SEO means identifying keywords you want to rank for and using these throughout your pillar page strategy. This is what it’s all about. Use those keywords in your headings, subheads and other text. Be sure to assign H1 and H2 tags to these headings. Be consistent—use these words throughout all of your online accounts.
Once your pillar page is in place, it’s time to start developing the topic clusters, or subpages and blogs, that will provide more details about that topic. These are supplemental materials that support your pillar page. A subpage provides the opportunity to expand on what you’ve highlighted on your pillar page. It also needs to be fairly comprehensive—think 2500 words. These subpages take the form of text, infographics, videos, a guidebook or ebook. This is where you get creative and attract your users. They can be fun and entertaining, and tell a story.
I can’t tell you how many times I hear this question: Is SEO free on Google?
The more I learn about SEO, the more aware I am of just how confused people are about SEO. They start reading and quickly become overwhelmed. Understandably. There’s a gazillion applications that promise and they promise […]
Nearly half of all searches have a local intent. How many times have you added “near me” to a search query? That’s local SEO at work. Besides the convenience of identifying local service providers in our own little ‘hoods, we like to support our local businesses. It builds community.
Local Pack […]
What are backlinks?
SEO: It doesn’t stop with being a keyword genius and writing high-quality content. Backlinks also play an important role in your showing up in search engines. Backlinks are simply links from one website to another.
But know that all backlinks are not created equal
Pages with […]
I just returned from a month in Athens–a huge, sprawling city with densely packed residential areas. I stayed in a cute little Airbnb in Kypseli, a friendly, diverse neighborhood with which I quickly fell in love. Within a week I’d found my favorite bakery, café and bar. I looked forward to […]