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being top of mind off page seo is critical for effective seo strategy and showing up in search

How to Increase Website Traffic with Offpage SEO

In their simplest form, backlinks are simply links from one website to another. But in terms of SEO, they’re powerful. Googles uses backlinks as a ranking signal because the link implies that the content has value, is trustworthy and is worth sharing. Local link-building should be your number two priority after onsite optimization. Earning backlinks from high-authority websites helps position your site as an authority as well. These high authority links work like a “vote of trust” from one site to another. Quality trumps quantity.

top of mind marketing creating offpage seo that is off the page

What Is the Importance of Offpage SEO?

Off-page SEO is an essential part of a successful SEO strategy—it’s the activity that’s OFF your website’s pages. It’s your total online and offline presence. It’s your social media sites where you’re posting on a consistent basis. It includes podcasts and the reviews you’re getting on your Google Business Profile. If you’re not into endless self-promotion, asking for reviews can be uncomfortable. Get over it. All of us are reading reviews these days before making both big and small decisions. 

top of mind marketing best 3 key research tools in 2022

The 3 Best Free Keyword Research Tools in 2022

You’ll need to be evaluating single keywords and phrases for keyword difficulty and volume—the average number of searches each month. Difficulty is the degree of competition. A high number means this is going to be very expensive.

You’ll want to know what the cost per click is (CPC) and other factors that you’ll need as you design your affiliate program or manage your PPC campaign. Identifying the competition is important—having some competition is important—if no one’s searching for a term, you don’t want to waste your time on it.

top of mind marketing new google tools to improve user experience

New SEO Trends: 3 Ways Google Has Enhanced the User Experience

Web Vitals helps make up the page experience ranking factors, including:
• Mobile-friendliness—whether or not your site is optimized for mobile.
• HTTPS—is your site using a secure connection?
• Interstitial use–does your site stay away from nasty pop-ups?
These new user-centered metrics take into account everything a user experiences on a website to try to come up with a more holistic view of your site’s performance.

top of mind marketing: doing keyword research is critical to the success of PPC campaigns

The Best Free Tools for Keyword Research

Keyword research is the process of finding and analyzing search terms for online optimization (SEO). It can identify the popularity of queries and their ranking difficulty—which translates to their cost per click (CPC) and the bids’ affordability for you. It helps identify the keywords for which your audience is searching. Keyword research can be confusing, but it’s the most important part of your online advertising (PPC) campaign. Getting this right is essential.

top of mind marketing google's key ranking factors include indexing your content

#1 Ranking Factor to Increase Search Traffic

Google Ranking Factors: Posting daily or at any specific frequency doesn’t help with ranking better in Google search results. But the more pages you have in the Google index, the more your content may show up in search results. The key equalizer is the quality of your content and getting that content indexed.

top of mind marketing creating offpage seo that is off the page

What Is the Importance of Offpage SEO?

Off-page SEO is an essential part of a successful SEO strategy—it’s the activity that’s OFF your website’s pages. It’s your total online and offline presence. It’s your social media sites where you’re posting on a consistent basis. It includes podcasts and the reviews you’re getting on your Google Business Profile. If you’re not into endless self-promotion, asking for reviews can be uncomfortable. Get over it. All of us are reading reviews these days before making both big and small decisions. 

top of mind marketing google's key ranking factors include indexing your content

Google Ranking Factors 2022

Google Ranking Factors: Posting daily or at any specific frequency doesn’t help with ranking better in Google search results. But the more pages you have in the Google index, the more your content may show up in search results. The key equalizer is the quality of your content and getting that content indexed.

top of mind marketing pillar page strategy is hierarchical with a relationship among pages

What’s the Difference Between a Pillar Page and a Landing Page?

What is pillar page SEO?

Pillar page SEO means identifying keywords you want to rank for and using these throughout your pillar page strategy. This is what it’s all about. Use those keywords in your headings, subheads and other text. Be sure to assign H1 and H2 tags to these headings. Be consistent—use these words throughout all of your online accounts.

top of mind marketing: creating a persona and making it real

Creating a Persona: Give it a Name and Make it Real!

While your persona is fictional, it’s based on your own research into what your existing and/or desired audience looks like.

While the buyer persona details may vary, they all include demographic information and behavior patterns. Personas are a very useful tool that help small business owners identify their customers.