Direct Mail Is Back: Fresh, New and Highly Targeted
Old fashioned, unopened, outdated: Who remembers direct mail (DM)? Massive amounts of letters and other nonsense that we mailed, hoping to get a response. By the late 1990s, one agency was sending more than a million pieces of DM/month. But all of that began to… Read More »Direct Mail Is Back: Fresh, New and Highly Targeted