Old fashioned, unopened, outdated: Who remembers direct mail (DM)? Massive amounts of letters and other nonsense that we mailed, hoping to get a response. By the late 1990s, one agency was sending more than a million pieces of DM/month. But all of that began to… Read More »Direct Mail Is Back: Fresh, New and Highly Targeted
A few weeks ago I wrote about creating a LinkedIn company page—the page that’s about your company rather than you, as an individual. Let’s talk about optimizing that page so that it’s consistent with your brand and overall online presence and that it’s optimized so it contributes… Read More »Easy Tips for Optimizing Your Linkedin Company Page
Are you tired of your dated website but not up to creating a new one? There may be a workaround If your site was built in WordPress, in many cases we can apply a new design theme to achieve a complete transformation. I’m working on one of… Read More »A New Website—or Maybe Just a Makeover
Say hello to BERT, Google’s new algorithm change. It’s based on context, and this time, it’s something we may like. I Google everything, so I’m looking forward to this. Here’s how Google’s algorithm change is going to work Currently, Google’s algorithm treats a search string as… Read More »A Lot to Love in BERT, Google’s New Algorithm Change
Optimizing your website doesn’t have to be hard. With a little discipline and adherence to ongoing maintenance procedures, you can create an overarching strategy that will help increase your web traffic. Build an internal linking strategy. Creating links among related topics and pages encourages users to… Read More »Nine Easy Ways to Increase Website Traffic
Clubhouse is the hot new social app that’s generating buzz from those who suffer from FOMO-disease (Fear of Missing Out). This invite-only, audio-based iPhone app is like listening in on someone else’s phone call. After a year of Covid privation, Clubhouse fills a need by creating… Read More »Clubhouse: The Hot, New Audio-Only App